NEW YORK, NY – Drifter Craft Cocktails debuts with a new collection of canned cocktails that offers the opportunity to experience global spirits and tells the story of passionate producers of small series. Inspired by adventures and alluring faraway places, Drifter Craft cocktails were created in collaboration with leading bartenders and are available in three varieties: Spicy Margarita, Passion Fruit Caipirinha and Moscow Mule (7% ABV; SRP 19.99 $ for a pack of 4) through retailers and online from June.
Drifter Craft Cocktails is co-founded by Pete Nevenglosky and Nate Whitehouse, who are also the duo behind Drifter Spirits, the company that brought Avuá Cachaça and Svöl Aquavit to the United States. Drifter Craft Cocktails is the continuation of their mission to give underrepresented spirits and distillers a platform – this time in a convenient ready-to-drink (RTD) format that meets the ever-growing consumer demand for RTDs. top of the line. Formulated by some of the country’s best bartenders, Nico de Soto (Mace, New York and Danico, Paris), Mariena Mercer Boarini (Wynn, Las Vegas) and Michael Neff (The Cottonmouth Club, Los Angeles), each recipe highlights centuries-old spirits and brings to the fore the cultural traditions of drinks.
Nico de Soto, the globetrotter bartender who can be found working as a bar or DJ in Paris, New York or Dubai, has created an ode to the desire to travel with the Spicy Margarita. De Soto, savory notes of Pueblan mole, the spiciness of Guadalajara and the tropical paradise of Yucatán to evoke a trip through Mexico and its culinary variety.
Mariena Mercer Boarini, anchor of the Las Vegas resort bar world, was inspired by the warmth and passion of Brazilian cuisine as well as the romance of cachaça and its classic cocktail application, the Caipirinha. For the passion fruit caipirinha, Boarini focused on the lushness and hogo (funkiness) of Avuá Cachaça, while balancing it with the luminosity of passion fruit and spices. The result is a cocktail that reflects his desert home and his expertise in alchemy.
Plus, Michael J. Neff, who has led bar projects across the country for the past two decades, brings a delicious balance of yin and yang to the Moscow Mule. Drawn to extremes, Neff combined the tang of ginger beer with the herbal sweetness of California-produced Griffo Pot distilled vodka. The drink pays homage to the American cocktail developed at the Chatham Hotel in Midtown Manhattan in the 1940s and which has remained popular around the world.
“Drifter Craft Cocktails is a leader in flavor and the quality of the ingredients makes this an exceptional product,” says de Soto. “Drifter Craft Cocktails showcases spirits with unique identities driven by a sense of belonging. The diversity of origins, distilleries and spirits from independent producers is unique on the market today.
More information on the individual boxes and the source of the ingredients below:
- Spicy Margarita – Paladar Blanco Tequila (Jalisco, Mexico), Triple Sec flavor (Saumur, France), pineapple juice (Long An, Vietnam), orange flavor (Oxnard, CA) and chipotle extract (Oxnard, CA)
- Passion fruit caipirinha – Avuá Prata Cachaça (Rio De Janeiro, Brazil), lime juice (Guangdong, China), passion fruit juice (Bukidnon, Philippines), vanilla flavor (Long An, Vietnam), cardamom extract (Oxnard, CA) and lemongrass oil (Oxnard, CA)
- Moscow Mule – Griffo Pot Distilled Vodka (Petaluma, CA), Ginger Juice (Assam, India), Lime Juice (North Aurora, IL) and Jalapeño Flavor (Oxnard, CA)
“Drifter Craft Cocktails uses high quality ingredients and is transparent about where we buy each item,” says Nevenglosky. “From Vietnam to India to the Philippines, the ingredients are shared on each box with a story about the producers. We are proud to highlight Avuá Cachaça, produced by third generation master distiller Katia Espirito Santo in the hills four hours from Rio de Janeiro; Paladar Tequila produced by the Orendain family, which has been making tequila since 1844 and is the last of the independent founding families of tequila; and Griffo Pot Distilled Vodka produced in Petaluma, California, showcasing the beauty and bounty of Sonoma County. Wherever you go, we hope Drifter Craft cocktails accompany you and inspire the discovery of new flavors.
The packaging and artwork of the Drifter Craft Cocktail is reminiscent of airplane travel in the 1950s and 1960s, when the Boeing 747s and Pan Ams soared into the sky.
About Drifter Craft Cocktails
Guided by its motto, “Every can is a stamp on your passport,” Drifter Craft Cocktail is a ready-to-drink canned cocktail company inspired by global spirits and beverage traditions. Created in 2021, the Drifter Craft Cocktails collection is available in three varieties: Spicy Margarita, Passion Fruit Caipirinha and Moscow Mule. The cocktails were formulated by notable bartenders Nico de Soto (Mace, New York and Danico, Paris), Mariena Mercer Boarini (Wynn, Las Vegas) and Michael Neff (The Cottonmouth Club, Los Angeles) who built the drinks using small lots of spirits. Drifter Craft Cocktails is part of Drifter Spirits, the distribution network that represents Svöl Aquavit, Avuá Cachaça and the future Gagliardo Bitter Radicale (a 5th generation Italian producer) in the United States.
For more information: