Winner of the Money Age Awards 2020, Currency Direct was the premier non-bank money transfer provider in Europe, which began offering services to private and business customers in the international money transfer market from 1996.
The company was acquired for £ 200 million on August 11, 2015 by Palamon Capital Partners. With its head office in the UK and offices in major countries such as the US, Spain, China, South Africa, Portugal and India, customers can make transfers in 60 currencies to over 120 countries via C Currency Direct with no transfer fees.
About Devises Direct
C Currency Direct is a multi-million dollar international exchange and money transfer business. They serve people who are planning to relocate overseas or buy and sell businesses overseas. As the first challengers to banks, they have proven to be of great value, over their 25 years of service, offering their customers savings of up to 5% on foreign exchange transactions.
The company’s services include futures, spot contracts, regular transfers, rate monitoring, limit orders, stop loss orders and multiple payments. Currency Direct also provides overseas goods, emigration, online money transfer, unique art and business, currency options, and risk management.
The Financial Conduct Authority (FCA) has granted C Currency Direct authorization to operate as an electronic money institution (FCA) under the reference number 900669 and enjoys the highest security clearance from the famous Dun & Bradstreet credit agency.
In accordance with FCA regulations, client funds are held in accounts, different from those of C Currency Direct, to ensure the safety of the money, in the event of a financial crisis.
Currency Direct is currently at a high point and aims to accelerate growth through new products like multi-currency wallets etc. half a million active customers.
On March 18, 2021, C Currency Direct announced a £ 165million dividend recapitalization provided by Alcentra and CVC Credit. In addition, Currency Direct recently announced plans for further expansion in the United States after obtaining regulatory approval to start operations in Illinois, Texas, Rhode Island and Pennsylvania.
Devises Direct Reviews
Regarding customer satisfaction, Direct UK Currency Review scores a respectable 9.2 / 10 on Trustpilot with over 81% of its customers giving it a five-star rating. This translates into an average score of 4.8 out of 5. The reviews focus primarily on positive customer support and ease of service. Overall, customers were very happy with the fair exchange rates, speed and convenience.
While some users have been annoyed by the thorough verification process, C Currency Direct should be very careful with who they are dealing with. As they usually handle very large transfers, caution is in order when it comes to asking the purpose of the transfer. This is the main reason why C Currency Direct regularly checks transfers to prevent abuse and protect customer money.
Direct Currencies: Success Story:
In a forex market, with such a high degree of saturation, the key is to make trading easy and convenient to attract good business. Whereas previously it took hours or even days to onboard a new client, now all you need to do is register online and start trading in minutes. In this way, Currency Direct was able to double its customer base, without doubling its headcount, resulting in an increase in sales conversion, up to 28%, over the past two years.
According to the global head of transactions at C Currency Direct, their goal is to provide a simple and cost-effective alternative to banks. When they opened Service Cloud, it opened up a whole new window of opportunity for doing business, as merchants can see new customers who signed up, overnight, through a single screen. Since Service Cloud is integrated with Currency Direct’s trading platform, it reduces the number of clicks staff have to make to contact a client, ensuring a seamless experience.
Key strategies to appeal to small businesses and individuals.
Attracting new customers is an expensive exercise, as it costs about five times more to attract new customers than to retain existing customers. Direct currencies are ideally suited to the international needs of small businesses and individuals. Their services include:
- Multi-currency account: If you trade online, you can open a multi-currency account that allows you to receive funds in Euro, GBP, USD, JPY from UK, US, France, Germany , Spain, Italy and Japan.
- Supports Online Marketplaces: The following online marketplaces are supported by Currency Direct. Amazon, Allegro, Bol, Cdiscount, eBay, Darty, Depop, Fnac, Fruge, Jeu, Groupon, Jet,
Lazada, Newegg, Overstock, PayPal, Pixmania, Play, Pricemimister, Rakuten, Shopify, Spartoo, Target, ToysRUs, Trademe, Walmart, Wayfair and Wish.
- International payments to suppliers, partners or employees around the world.
- Transfer contacts: if you want to lock an exchange rate.
- Limit Orders: If you want to exchange money when the rate becomes favorable.
- Interbank Rates: For interbank rates live on their app or website.
- Customer Support: C Currency Direct is the industry leader in providing customer support and finding solutions to your money transfer needs.
Currency Direct offers a variety of options for individuals on their website and app. On the one hand, they can transfer up to £ 25,000 from one currency to another. If you combine an order with Currency Direct, they can take advantage of favorable exchange rates and also protect themselves against rate movements.
Commercial businesses also enjoy exclusive benefits when dealing with C Currency Direct. First, multiple and batch payments are available for businesses that need to make payments around the world. Second, they can plan smart money conversions by holding accounts in multiple currencies. Finally, whether your business is small or large, you get the same treatment from the company representative, and the support team will help you manage risks when transferring money.