GoodFarms strawberries, the first EFI certified product in the whole food market – Produce Blue Book

WASHINGTON – The Equitable Food Initiative, the workforce development and certification organization that partners with producers, farm workers, retailers and consumer groups, has announced that GoodFarms strawberries will debut in as the first EFI certified product on the Whole Foods Market. BB #: 147784 Sourced for Good program in May, which is also National Strawberry Month.

The Sourced for Good program helps support workers, communities and the environment and relies on third-party certifications to ensure products meet the highest standards, such as the more than 300 rigorous standards set by EFI.

The Sourced for Good Seal is designed to help buyers easily identify products that provide worker benefits such as improved wages, health care, and scholarships, and to promote environmental stewardship such as planting trees to prevent erosion and more. Sourced for Good raises millions of dollars each year for hundreds of communities in 12 countries, including the United States.

“What better time than National Strawberry Month to launch GoodFarms strawberries as part of the Sourced for Good program,” said Ernie Farley, partner at Andrew & Williamson Fresh Produce / GoodFarms BB #: 125044 and Chairman of the Board of Directors of EFI.

“We are working to make a difference from farm to fork by bringing tasty berries to consumers while having a positive impact on the lives of those who harvest them. Additionally, when consumers buy our berries from the Whole Foods Market, a bonus is returned to the workers. “

“EFI is working to bring together retail partners and producers who are aligned with the same goals of improving the lives of farm workers, so it’s really exciting to see the GoodFarms / Whole Foods Market partnership expand to the Sourced program. for Good, ”said LeAnne R Ruzzamenti, Director of Marketing Communications at EFI.

To celebrate National Strawberry Month and the introduction of the EFI Certified product into the Whole Foods program, EFI is running giveaways and social media campaigns to raise awareness about responsible, California-grown GoodFarms strawberries.

There are over 12,700 workers on EFI certified strawberry farms across the United States and Mexico who have received more than $ 3 million in worker bonuses since 2017. Worker bonuses are funded by a bonus paid on EFI certified products by Whole Foods Market and other participating retailers.

Whole Foods Market, on the other hand, is proud to have long-standing relationships with producers who are already certified in areas that matter to the retail chain.

“We value producers like GoodFarms, who fulfill a mission to improve lives and positively impact communities while producing the high quality, flavorful fruit that Whole Foods Market is proud to present under the Sourced for Good label. Said Erik Brown, executive director for products at Whole Foods Market.

“We are also proud to feature the EFI Responsibly Grown, Farmworker Assured label in our Sourced for Good program to let buyers know how they are contributing to our goal of making a difference.”

To learn more about EFI, visit

About EFI

Equitable Food Initiative is a non-profit certification and skills building organization that seeks to increase transparency in the food supply chain and improve the lives of agricultural workers through a team approach to training and practices. continuous improvement. EFI brings together producers, farm workers, retailers and consumers to solve the most pressing issues facing the fresh produce industry. Its unmatched approach sets standards for labor practices, food safety and pest management while engaging workers at all levels of the farm to produce responsibly grown fruits and vegetables that are guaranteed by farm workers. For more information on the Equitable Food Initiative, visit

Consult the list of EFI certified farms on

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