Quality Foods shoppers can help boost food bank donations – Parksville Qualicum Beach News


Maj. Norm Hamelin of the Salvation Army, front left, receives a check for $7,320 from Noel Hayward, president of Quality Foods, back left, Justin Schley, vice president of Quality Foods, at center, and Peter Sinclair of Loaves and Fishes. The money was raised for local food banks by customers of Quality Foods in Qualicum Beach. – Photo submitted

Quality Foods shoppers can help boost food bank donations

Gift card purchases will go directly to local food banks

Food banks on Vancouver Island and Powell River will be the beneficiaries of a new customer donation program introduced over the Christmas holiday season at Quality Foods.

The concept is simple: take a special $20 card from a Quality Food store display and give it to your cashier at checkout. The amount is added to your grocery order, then Quality Foods forwards the total amount to the food bank in their respective communities.

“This is not a new idea at all,” Quality Food vice president Justin Schley said in a press release. “However, this is a new and different way for us to help people help food banks locally.

Schley added that the program is in addition to the Buy-A-Bag program that has existed in stores for many years.

“It complements what we are already doing in stores and the community with organized food drives and donation boxes. What really helps is that the money raised helps to replenish [food banks] shelves with items that are often needed but rarely donated through other programs,” Schley said.

Over a two-week period over Christmas, customers of Quality Foods in Qualicum Beach donated $7,320 for the program.

— Submitted by Quality Foods


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