Food banks on Vancouver Island and Powell River will be the beneficiaries of a new customer donation program introduced over the Christmas holiday season at Quality Foods.
The concept is simple: take a special $20 card from a Quality Food store display and give it to your cashier at checkout. The amount is added to your grocery order, then Quality Foods forwards the total amount to the food bank in their respective communities.
“This is not a new idea at all,” Quality Food vice president Justin Schley said in a press release. “However, this is a new and different way for us to help people help food banks locally.
Schley added that the program is in addition to the Buy-A-Bag program that has existed in stores for many years.
“It complements what we are already doing in stores and the community with organized food drives and donation boxes. What really helps is that the money raised helps to replenish [food banks] shelves with items that are often needed but rarely donated through other programs,” Schley said.
Over a two-week period over Christmas, customers of Quality Foods in Qualicum Beach donated $7,320 for the program.
— Submitted by Quality Foods