HANNOVER, Pa.–(BUSINESS WIRE)–Utz Quality Foods, LLC today announced its affiliation with WeStock™, the crowd-stocking application (app) designed to help everyday shoppers discover and request new food and beverage products. Crowdstocking is the process of allowing customers to directly influence buying decisions.
WeStock™, creators of the first crowdstocking app, allows everyday shoppers to discover new food and beverage products and then request those products to be offered by their local retail store. Generated from its app’s demand information, WeStock notifies shoppers when specific products are available and where they can purchase them.
With Utz Quality Foods, WeStock finds its biggest brand partner yet and now offers more than 150 brands on its platform since its launch in February. Utz Quality Foods brings with it a significant increase in the size, scope and diversity of well-known snack food brands like Utz®, Golden Flake®, Dirty® Potato Chip, Zapp’s®, Boulder Canyon®, Good Health® and many others.
“We are very pleased to have Utz Quality Foods become a major brand partner of WeStock,” said Cameron McCarthy, CEO and co-founder of WeStock, “Utz Quality Foods and its portfolio of well-known brands provide an opportunity to help put WeStock into many more hands while driving more placements and product placements of Utz-branded snacks.
“In this fast-paced, data-driven market, we’ve been impressed with WeStock’s ability to help shoppers find more interesting and unique foods,” said Mark Schreiber, EVP & Chief Customer Officer, Utz Quality Foods, LLC., “We look forward to helping WeStock grow its user base while ensuring shoppers can find Utz brands anytime, anywhere.
WeStock is free and downloadable from the App Store.
WeStock™ launched its Product Inquiry App in February 2019 to change the way products are brought to market. Consumers can use WeStock to easily discover new products and request products to be available at any retailer. WeStock turns this information into actionable data to accelerate product placement for our brand partners. Once a product is stocked in a new location, WeStock sends a notification to requesting users that the product is now available in an effort to help speed and drive customers to the store. This cycle is called crowd-stocking and since its launch, WeStock has had over 8,000 requests for our over 150 partner brands.
For information on WeStock™, please visit www.westock.io
About Utz Quality Foods, LLC
Founded in 1921, Utz Quality Foods, LLC. is the largest family-owned, privately held savory snack company in the United States, producing a full line of products including potato chips, pretzels, cheese snacks, corn chips, tortillas, veggie sticks/straws, popcorn, onion rings, pork skins and more. Its brands, which include Utz®, Golden Flake®, Zapp’s®, Dirty® Potato Chips, Good Health®, Bachman®, Bachman Jax®, Wachusett®, Snikiddy® and Boulder Canyon®, among others, are distributed across national and international. through grocery stores, mass merchandisers, club stores, convenience stores, pharmacies and other channels. Based in Hanover, Pennsylvania, Utz operates eleven manufacturing plants located in Pennsylvania, Alabama, Arizona, Indiana, Louisiana and Massachusetts.
For more information about Utz® or its products, please visit http://www.utzsnacks.com or call 1-800-FOR-SNAX.